Privacy Policy
Effective date: November 8, 2026
This Privacy Policy explains how Heavy Listing (“Heavy Listing,” “we,” “us,” or “our”) collects, uses, and shares information when you visit heavylisting.com (the “Site”), search for equipment, contact a dealer, or use a dealer account.
In short: we use analytics to understand how the Site is used. We do not sell your personal information, we do not share it for targeted advertising, and we honor the Global Privacy Control signal. You can turn analytics off at any time (see Your Choices).
1. Information we collect
Information you give us
- Dealer account requests: your name, dealership name, email address, phone number, number of units in stock, state, and where you currently list equipment.
- Dealer accounts: login details, company profile (company name, logo, phone, city and state), and the equipment listings you publish, including photos, prices, and specifications. Serial numbers you enter are kept private and are not shown on the Site.
- Messages: anything you send us by email or phone.
Information collected automatically
- Usage information: pages and listings viewed, searches and filters used, and clicks on buttons such as “Call,” “Email dealer,” and “View the original listing.” We record that a button was clicked, not your phone number or email address.
- Device information: browser type, device type, operating system, language, referring website, and approximate location (city, state, country) derived from your IP address.
- Server logs: our hosting servers record IP addresses and requests to keep the Site secure and working.
Information from other sources
Some listings are published on behalf of dealers or collected from dealers’ own public websites or inventory feeds. These listings contain business information about equipment and the dealership. Where a listing comes from a dealer’s website, we say so on the listing and link to the original.
2. Contacting a dealer
When you click “Call” or “Email dealer,” your device’s phone or email app opens and your communication goes directly to the dealer. We do not receive the content of those calls or emails. Each dealer is an independent business and handles your information under its own privacy practices.
3. How we use information
- To operate the Site, show listings, and run search.
- To review dealer account requests, set up dealer accounts, and support dealers.
- To understand how the Site is used and improve it, for example which categories and listings get the most interest.
- To give dealers aggregate, non-identifying reports about interest in their listings (for example, the number of views and contact clicks).
- To keep the Site secure, prevent fraud and abuse, and comply with the law.
- To respond to your messages.
4. Cookies and analytics
We use Google Analytics 4, loaded through Google Tag Manager, to measure how the Site is used. We have set it up to limit data collection:
- Google Signals and advertising personalization are turned off.
- We do not send names, email addresses, phone numbers, or what you type into forms to Google Analytics.
- Analytics data is kept for 14 months.
- Visitors from the European Economic Area, the United Kingdom, and Switzerland are not tracked with analytics cookies unless they consent.
Google processes this data as our service provider. You can learn more at How Google uses information from sites that use its services.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors to measure usage. | 2 years |
_ga_<ID> | Google Analytics | Keeps track of the current session. | 2 years |
hl_privacy_optout | Heavy Listing | Remembers that you turned analytics off. | 1 year |
wordpress_logged_in_*, wordpress_sec_*, wordpress_test_cookie | Heavy Listing | Keep dealers signed in to their account. Strictly necessary; only set when you sign in. | Session up to 14 days |
5. Your choices
Turn analytics off on this browser: Turn off analytics · Turn analytics back on
This choice is saved in a cookie on this browser and device. If you clear your cookies or use another browser, you will need to choose again. You can also block cookies in your browser settings or install the Google Analytics opt-out browser add-on.
Global Privacy Control
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of your personal information and of targeted advertising for that browser. We do not currently sell or share personal information, or use it for targeted advertising. GPC ensures this stays that way for your browser if our practices change.
Do Not Track
There is no common industry standard for “Do Not Track” browser signals, so the Site does not respond to them. We do honor Global Privacy Control, as described above.
6. How we share information
We share information only as follows:
- Service providers that help us run the Site, such as hosting, analytics (Google), email delivery, and security providers. They may use the information only to provide services to us.
- Dealers: aggregate, non-identifying statistics about their listings.
- Legal reasons: when required by law, or to protect the rights, property, or safety of Heavy Listing, our users, or others.
- Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy.
We do not sell personal information, and we do not share it for cross-context behavioral advertising. We have not done so in the past 12 months.
7. Your privacy rights
Depending on the state where you live (including California, Colorado, Connecticut, Virginia, Texas, Oregon, New Jersey, and other states with consumer privacy laws), you may have the right to:
- Know and access the personal information we hold about you, and get a portable copy of it.
- Correct inaccurate personal information.
- Delete your personal information.
- Opt out of the sale or sharing of personal information, targeted advertising, and profiling that produces legal or similarly significant effects.
To make a request, email privacy@heavylisting.com. We will verify your request by confirming information we already have, such as the email address on your account, and respond within 45 days. You may use an authorized agent; we may ask for proof that the agent is authorized. If we deny your request, you may appeal by replying to our response with the subject line “Appeal,” and we will respond within the period required by your state’s law. We will not discriminate against you for exercising your rights.
Categories of personal information (California and other states)
In the past 12 months we have collected these categories of personal information, from the sources and for the purposes described above:
- Identifiers: name, email address, phone number, IP address, and online identifiers such as cookie IDs.
- Professional or commercial information: dealership name, location, and equipment inventory.
- Internet or network activity: pages viewed, searches, and clicks on the Site.
- Approximate geolocation: city, state, or country derived from IP address.
We do not collect sensitive personal information as defined by state privacy laws.
8. How long we keep information
- Dealer account requests that do not become accounts: up to 24 months.
- Dealer accounts and listings: while the account is active, and up to 12 months after it is closed, unless the law requires longer.
- Analytics data: 14 months.
- Server logs: generally up to 90 days.
9. Security
We use reasonable technical and organizational measures to protect information, including encrypted connections (HTTPS) and restricted access to accounts and systems. No method of transmission or storage is completely secure.
10. Children
The Site is a business-to-business marketplace for heavy equipment and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.
11. International visitors
Heavy Listing is intended for users in the United States. Our team and service providers may process information in the United States and in other countries, including Peru. Where required, we use appropriate safeguards for these transfers.
12. Links to other websites
Listings may link to dealers’ websites and other third-party sites. We are not responsible for their privacy practices; please review their policies.
13. Changes to this Policy
We may update this Policy from time to time. We will post the new version on this page and change the effective date above. If we make material changes, we will provide additional notice on the Site.
14. Contact us
Heavy Listing
Email: privacy@heavylisting.com